Graduate Level Experience

I applied for the HSMP incountry application and got rejected on the work experience letter. my previous letter was something like this

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This is to certify that mr xxx has been in our full time employment as Analyst / Developer, starting from xxx till xxx. He has been withdrawing a salary of Rs. ***** per month plus benefits.

The responsibilities he has been carrying out were to gather market information, analyze interpret and determine implications for business decisions and finally to develop business and financial solutions in line with the business needs. Some of the tools and technologies used were Visual Basic, Visual C++, SQL Server, UML etc. He possesses strong analytical and problem solving skills along with brilliant programming skills.

This role is normally offered to graduates having a minimum educational standard of a UK first degree level qualification or equivalent. The candidate does not necessarily have to hold a degree but the post normally requires one. In overall service he proved himself as a skillful, devoted and honest worker. His strong communication skills are also a quality. I wish him a very bright future.

Note: All of his work experience (more than 4 years) within the company should be considered as a full time professional work without any training period.

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HSMP team has refused my application stating

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With reference to paragraph 7.2.1 of the HSMP guidance notes, the evidence provided should demonstrate that the job roles undertaken would normally require a minimum educational standard of a UK first degree level qualification of equivalent. We were not satisfied that sufficient evidence was provided to demonstrate any graduate level experience as described in the published guidance notes of the HSMP arrangements. Consequently we were unable to award points for this category.
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Could anyone let me know whats going on with the HSMP team!!!

My case was refused earlier on the same reason, at that time it was written in my reference letter that i was doing a graduate level job. After getting refused i copied the exact text from their guidance notes but still they are not convinced.
All of my work experience is from my home country Pakistan, the letter is on the company s letter head and signed by the director.

Shall I go for the paid service like workpermit.com

MY QUESTION IS HOW CAN WE DEMONSTRATE A GRADUATE LEVEL EXPERIENCE AND DEMONSTRATE IT